~ Ba343 * Fall 2005 * Class Videos ~
|
Week |
Lecture Topic |
Videos |
| 1 | Course Overview: The Field of Marketing |
-Intro; Stew Leonard |
| 2 | Market Analysis: The Marketing Environment & Information Systems |
Environmental Scanning-John Deere/ Trendspotting- Sputnik |
| 3 | Market Analysis: Consumer Behavior & Segmentation |
"Buy"ology/ Consumer Segmentation - Personicx, Vals(7Up) / GenY |
| 4 | Strategic Planning: Growth & Competitive Strategies |
Radio Shack Disney |
| 5 | Positioning Strategies |
Diet Coke; Got Milk; Papa Johns |
| 6 | The Marketing Mix: Product Concepts & Pricing |
Brand Mgt- Dupont/ New Product Development-Cadillac STS/ Pricing Concepts |
| 7 | The Marketing Mix: Distribution & Promotion |
Distribution Tech-Telxon/ Com Testing-V-8, Super Bowl Spots, Buzz marketing |
| 8 |
Mid-Term Exam |
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| 9 | The "New" Economy & Customer Relationship Mgt. |
The Other Side of Outsourcing |
| 10 | The "New" Economy & Services Marketing |
-Services examples -Hotels & Restaurants |
| 11 | The "New" Economy & International Marketing |
Frito-Lay in China & Levi’s Global Strategy |
| 12 | The "New" Economy & Internet Marketing |
Wine.com & e-bay |
| 13 |
No Class |
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| 14 | Marketing in the Future |
2020; Transformations |
| 15 |
End-Term Exam |
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