~Situation Analysis~
Company Situation: HR Mgt.-Productivity
The Productivity category examines the productivity of your workforce through the course of the simulation. There are three criteria:
Sales/Employee is scaled based upon historical results in past semesters with Capstone®.
If you reach or exceed these targets, you earn 50 points:
|
|
Threshold Sales/ |
|
Target Sales/ |
|
|
Employee |
|
Employee |
|
Year 1 |
$80,000 |
|
$160,000 |
|
Year 2 |
$90,000 |
|
$180,000 |
|
Year 3 |
$100,000 |
|
$200,000 |
|
Year 4 |
$112,500 |
|
$225,000 |
|
Year 5 |
$125,000 |
|
$250,000 |
|
Year 6 |
$140,000 |
|
$280,000 |
|
Year 7 |
$157,500 |
|
$315,000 |
|
Year 8 |
$177,500 |
|
$355,000 |
You earn points for anything above
the threshold. For example, in Year 1, if your sales are $80,000 or below, you
earn nothing for Sales/Employee. At $120,000/Employee, you earn 25 points, and
at $160,000/Employee you earn 50 points.
You can improve Sales/Employee several ways:
Profit/Employee is scaled based upon historical results with Capstone®. The threshold is $0/Employee. If your profits are negative, you earn no points. If you reach or exceed these targets, you earn 50 points:
For example, in Year 1, if you have negative profits, you earn no points. At $5,000/Employee you earn 25 points, and at $10,000 and above you earn 50 points.
|
|
|
Target Profit/ |
|
|
|
Employee |
|
Year 1 |
|
$10,000 |
|
Year 2 |
|
$12,000 |
|
Year 3 |
|
$14,500 |
|
Year 4 |
|
$17,500 |
|
Year 5 |
|
$21,500 |
|
Year 6 |
|
$26,000 |
|
Year 7 |
|
$32,000 |
|
Year 8 |
|
$39,000 |
You can improve Profit/Employee many ways, since there are many ways to improve profits. From a productivity standpoint, reducing complement will improve Profit/Employee. However, there is one counter-intuitive relationship you should recognize. To improve Profits/Employee, you would expect to always reduce complement. But consider two Cases (see below).
|
REVENUE |
Case 1 |
Case 2 |
|
Sales |
$110,050 |
$135,300 |
|
VARIABLE COSTS |
|
|
|
Direct Labor |
$31,215 |
$38,330 |
|
Direct Material |
$44,637 |
$55,151 |
|
Inventory Carry |
$1,413 |
$1,390 |
|
Total Variable Costs |
$77,264 |
$94,871 |
|
Contribution margin |
$32,786 |
$40,429 |
|
PERIOD COSTS |
|
|
|
Depreciation |
$7,587 |
$7,587 |
|
SG&A: R&D |
$1,958 |
$1,958 |
|
Promotion |
$4,100 |
$4,100 |
|
Sales |
$4,070 |
$4,070 |
|
Admin |
$848 |
$1,186 |
|
Total Period Costs |
$18,562 |
$18,901 |
|
Net Margin |
$14,223 |
$21,528 |
|
Other (Fees, Write Offs, TQM) |
$0 |
$0 |
|
EBIT |
$14,223 |
$21,528 |
|
Interest |
$5,395 |
$5,395 |
|
Taxes |
$3,090 |
$5,647 |
|
Profit Sharing |
$115 |
$210 |
|
Net Profit |
$5,624 |
$10,277 |
|
|
|
|
|
|
|
|
|
Complement |
707 |
854 |
|
Sales/Employee ($000) |
$156 |
$158 |
|
Profits/Employee ($000) |
$8 |
$12 |
|
Employee Turnover |
10.0% |
10.0% |
--In Case 2 we increase Sales by $25M. To
build the additional units, Complement increases by 147 workers, a whopping 21%.
Yet Profits/Employee actually increase from $8 thousand/Employee to $12
thousand/Employee.
How can this be? The secret lies in the Period Costs. As Complement increases,
Period Costs stay about the same, and Expenses/Employee actually fall. This
reflects the more general principal that you want to work resources, including
fixed expenses, as hard as possible.
Let's look at another example. Suppose you are running 100% First Shift, but can
sell another 20% if you run on Second Shift. The Second Shift labor costs are
50% higher and you require a larger Complement. However, notice that the First
Shift has already paid for Period Costs. Anything you produce on Second Shift
gets a free ride on the fixed expenses. It is possible that your Second Shift
units are more profitable than the First Shift units.
Turnover rate:
You lose 10 points for every percentage point above 10%.
Employee turnover can be kept at 10% by spending money in Recruiting & Training hours.
It is driven up by Overtime & dissatisfaction with the labor contract.