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International Marketing:
Doing Business In/With China
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COURSE DESCRIPTION
The course addresses the planning, organizing, coordinating and controlling functions of international marketing management --with a special focus on China.
OBJECTIVE
· Provide an introduction & overview of international marketing considerations & practices; with a distinct focus on China.
PREREQUISITE KNOWLEDGE AND SKILLS
BA 343 and School of Business majors must be admitted to upper-division standing
DEFINED OUTCOMES
Upon completion of this course you will have an understanding of the problems and opportunities of international marketing in general and doing business in/with China in particular. You will have an appreciation of the research conditions, cultural, political, legal-regulatory, pricing and distribution considerations involved in international marketing. In addition, you should become knowledgeable of the phenomena of regional economic integration, integrated marketing communication and globalization.
ASSESSMENT
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Type |
# |
% Grade |
|
* NewsGroup Postings |
8 | 40% |
| Assigned Questions | 4 | 30% |
|
Individual Paper |
1 | 30% |
* NewsGroup Postings: (join group @-- http://finance.groups.yahoo.com/group/SpTopicIM/ )
Your thoughts & observations on the assigned readings.
A "brief" outline of the key lessons of the assigned readings.
As well as your answer to any specifically assigned question.
Assessment of this element of the course will necessarily consider the quality as well as the originality of your contributions. Originality requires additional exploration and elaboration of the concepts addressed each week.
Grading Scheme-Newsgroup Posts
| Points | Grade Equivalent |
Criteria |
| 0 | F | No posting |
| 1-2 | D | Superficial reflection/reaction to readings & assigned questions |
| 3 | C | Extended thought & personal reflection on readings/questions |
| 4 | B/A- | ID key lessons + extended thoughts- personal reflection + direct reference to or quotation from the readings... |
| 5 | A | ID key lessons + extensive thought -personal reflection + direct reference to & quotation from the readings + new/additional references /citations |
Individual Paper & Presentation-
With respect to the China market, select a marketing issue or trend/ or a company or product/brand ......of particular concern/interest to you (for personal, professional and/or academic reasons)…and delineate its implications & relevance to as well as illustration of-- the international marketing concepts, principles & practices that were presented in lectures/lessons & readings.
