Syllabus Curre

nt

Issues

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Mark

eting

Seminar

 

 

Readings  Assignments    

Intro NewE   Tech     Info     Socio Psycho   Bio/Pwr Future

 

Production-Distribution & Energy Systems

  The TechnoSphere


"We are living through an extraordinary moment in human history. Historians will look back on our times, the 40-year span between 1980 and 2020, and classify it among the handful of historical moments when humans reorganized their entire civilization around a new tool, a new idea. These decades mark the transition from the Industrial Age, an era organized around the motor, to the Digital Age, an era defined by the microprocessor -- the brains within today's personal computer. The mid-1990s, perhaps even 1995, may come to be viewed as the defining moment when society recognized the enormity of the changes taking place and began to reorient itself." --
 Peter Leyden, --" Minneapolis-St. Paul Star Tribune, 1995

Objectives:

This week our objective is threefold: 

  • 1) Identify & assess the key technologies that are driving the "new economy" and propelling us beyond the 3rd wave... (to date-there are those who suggest that we are in the midst of experiencing the 5th ripple of the 3rd Wave)

  • 2) Examine & discuss the effects these technologies are having on the processes of production & distribution...

  • 3) Examine & discuss how these technologies are impacting marketing strategy & tactics.

A good starting point in our overview of the 'Enabling Technologies" behind the 3rd wave is Professor John McCann's website "CYBERTRENDS."  Constructed ~12 years ago ... he defines the emerging 3rd wave as the "Digital Dawn" and compiles the observations of dozens of  technologists, journalists, executives and other professionals who were noting what technologies were emerging/evolving and how these technologies were impacting on various aspects of society. McCann  organized his observations accordingly:

Caution: When reading pundit's & prognosticator's predictions regarding the impact of new technologies-- it might be wise to visit the "Historical Record of Inane Inaccuracies" -- to keep things in perspective.

 

Focus:

 Issues/ Concerns:

 Key Concepts & Related Issues:

New Technology  Its Changing Nature & Capabilities
Nature & Methods: Production  What society makes & How

 

                                 Distribution  Ways & Means of Distribution

Marketing

 Impact on Strategy


This Week's Assignment- #2--Search the W3 for blogs... which--if any-- did you find that were most relevant to your personal and/or professional interests....


  Lessons for the living in an Age of Transformation   
In-class we will view selected excerpts from- The Transformation Age: "To some extent all information technology (IT)-enabled transformations are in process because we find new and innovative approaches to applying technology every day, and these innovations regularly threaten existing business models. We are in the middle, or maybe even the beginning, of the transformations ... to quote  a former CEO of Hewlett-Packard: Surviving the Technology Revolution captures the management challenge of seeing a transformation coming. “One of the big challenges, of course, is how do you see what’s coming so that you can lead an organization to adapt."
 


 

Syllabus Curre

nt

Issues

in

Mark

eting

Seminar

 

 

Readings Assignments    

Intro NewE   Tech     Info     Socio Psycho   Bio/Pwr Future